Our strategic vision

Embarking on a new era

The “new” TUI AG is a company of opportunities – for our customers, our shareholders and our employees. United under one roof we will have TUI’s unique hotel portfolio, our cruise lines, six European airlines, the distribution strength of our tour operators and online channels, and the advisory skills of our travel agencies all over Europe. The world’s number one integrated tourism Group is a one-stop shop for all the services our guests require. The new Group itself will realise synergies along the entire value chain in tourism. Direct access to markets makes invest­ment in hotels and state-of-the-art cruise liners easier to plan and secures occupancy early in the game. This will enable us to grow faster and develop more travel pro­ducts exclusive to TUI. These make us unique and distinguish us from the competition in the “old” world and for the digital future.